Blend of retail and entertainment
retailtainment (uncountable) A commercially-designed experience intended to combine entertainment and retailing. 2001, Barry Berman, Joel R. Evans, Retail management: a strategic approach (page 631) We also are able to achieve that connection with retailtainment — our Oreo Stacking Contest, Grandparents Day, and our Wal-Mart Live broadcasts of exclusive concert performances from Garth Brooks, Britney Spears, Faith Hill, and others. 2006, John E. Richardson, Annual Editions: Marketing 07/08 (page 158) China "is the world leader in retailtainment," Mr. Menzer says. "You go into the store and there's a fashion show of some of your apparel lines.
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